In 2012 Google unleashed an animal on the internet... That animal wreaked havoc on websites both big and small. It sent SEO experts scrambling for answers and site owners cowering in fear.
That ferociously devastating animal that sent shockwaves through the jungle that the internet was quickly becoming was a... Penguin?
When Google first announced it's algorithm update codenamed Penguin on April 24, 2012, many website owners were already feeling the wrath. Page rankings were lost in an instant. Some of those sites still haven't recovered from the initial fall out.
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